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Social media marketing for global destinations in the meetings and conventions industry

Posted on: 20 September 2013
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Filed under: News

Marketing Challenges International has released a white paper that outlines the social media marketing landscape for global destinations in the meetings and conventions industry. Digital and social media are now complementing and, in some cases, replacing traditional marketing strategies due to cost-effectiveness, expansive reach, and the ability to target specific audiences based on preference.

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