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The Project Support Centre is located in the School of Architecture and the Built Environment at the University of Westminster.

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Re-learning city branding: the role of management

Posted on: 24 January 2014
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Filed under: News

City branding is not only a question of marketing and communication, but is becoming more and more an issue for citizens, stakeholders and the wider community of actors connected to its territory. What is the role of management and leadership in this collaborative process? Which are the key ingredients for successful co-management of city branding? Here are some questions that this article from Miguel Rivas, Lead Expert of URBACT CityLogo project aims to answer.

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