Joint Action Plan for the Creative Industry

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Posted on: 23 April 2012
By: mackene
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Filed under: News

The creative industry sector is vital in moving towards a more innovative and competitive Europe. The transnational network “Creative Cities” aims to develop new tools to exploit the unused potentials of creative industries in Central European Cities. The project is financed by the Central Europe Programme and develops transnational clusters to make cities more attractive and to stimulate entrepreneurship. The overall purpose of the project is to establish a transnational network of creative industry clusters in large Central European Cities. Before developing planning instruments, the city partners conducted a SWOT analysis to gain more insight on the sector’s current situation. For this, a joint methodology was created representing the circumstances of each partner city (Leipzig, Genoa, Gdansk, Ljubljana and Pecs). The most important milestone of the project will be a Joint Action Plan (JAP) involving a set of guidelines and recommendations for other cities to use in similar projects. The JAP gathers the results of the network’s Cluster Work Groups and elaborates on the outcomes of the SWOT analysis. The plan is structured around five activities: Networking, Education and Employment, Transfer of Knowledge, Marketing, Infrastructure and Financial Support. The plan aims to answer the following questions: How public policies should be improved; How the cooperation to business of other economic sectors can be strengthened and how to use cooperation potentials; What actions should be taken to improve human skills and how can the support of entrepreneurs and start-ups be optimised; Which joint marketing and dissemination activities should be realised; How to further develop transnational cooperation potentials.

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