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Visit Suffolk: Business Confidence Monitor
Posted on: 11 June 2012
By: mackene
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Filed under: News
A survey conducted to gauge the confidence of the tourism industry in Suffolk has shown that despite wet weather and cautious patterns of consumer spending, 23 per cent of businesses are feeling optimistic about the next three months, and 45 per cent are expecting to perform about the same as last year. 37 tourism businesses were surveyed in May 2012 for Visit Suffolk’s Business Confidence Monitor. Whilst 67 per cent admitted that visitor numbers had decreased against the same time last year, businesses were being proactive to keep their offering strong, with 82 per cent making site improvements and 63 per cent increasing PR and marketing spend.
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