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The Great Britain Day Visitor Survey 2011: a London analysis
Posted on: 9 November 2012
By: mackene
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Filed under: News
Information on day visitors has always been the weakest link in national tourism intelligence. The Great Britain Day Visitor Survey 2011 (GBDVS-11) was commissioned jointly by Visit England, Visit Scotland and Visit Wales in order to address this gap in knowledge. The online survey undertaken by TNS Research had a tourism day visitor respondent base in London of 2,990. This Current Issues Note also makes some detailed comparisons with the previous, limited data available on day visits in an attempt to isolate how the levels of day visits to London and their expenditure has varied over time. Issues raised by the survey are discussed.
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