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The new kinship economy: From travel experiences to travel relationships
Posted on: 14 March 2013
By: mackene
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Filed under: News
To mark its 10 year anniversary as a global, standalone hospitality company, IHG commissioned the Futures Company to identify the main trends set to shape travel over the next ten years. The report analyses consumer trends to understand their impact on the changing face of hospitality, and signals an emerging new era for the hospitality industry globally – moving on from the ‘experience economy’ of the last decade. The ‘kinship economy’ is about meaningful relationships, whether it is between guests and their circles of influence, the local community or the hotel. The report identifies four emerging types of traveller.
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