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Bad weather, good habits: encouraging social housing tenants to save more
Posted on: 10 July 2013
By: mackene
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Filed under: News
With the impact of welfare reform and Universal Credit looming, there is a pressing business case for social landlords to encourage their tenants to get into the habit of saving regularly, however little, to guard against the threat of rainy days ahead. Based on in-depth interviews with over 220 residents and a thorough understanding of their worries, interests, aspirations, and attitudes towards money, as well as insights from behavioural economics, a new report from Lemos & Crane sets out innovative ways for landlords to achieve this objective – including a new ‘RentPlus’ product, where tenants opt-in to save as part of their rental payment.
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