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10 key metrics for marketing and communications strategy success
Posted on: 15 July 2013
By: mackene
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Filed under: News
For your marketing and communications strategy to best support your organisational goals, you first need to know your strengths and weaknesses in each area. The best way to achieve this and better understand them is by assessing previous performance through key performance indicators (KPIs). This latest guide lists 10 key metric or KPI’s to give you an all-round view of your current strengths and weaknesses in areas such as: social media referrals, comments and questions; inbound media/blogger enquiries; and online reviews. The guide also contains some practical and best-practice guidance for strengthening your organisation’s performance in each area.
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