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State of the business events industry report
Posted on: 11 October 2013
By: mackene
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Australia’s business events industry has recovered from the recent economic downturn, according to a new Business Events Council of Australia (BECA) report which shows international conference delegate numbers grew last year as the nation increased its share of the global meetings market. The BECA State of the Industry report is produced annually to measure the performance of the industry and track progress against a number of key performance indicators.
A modern history of International Association meetings 1963-2012
Posted on: 24 September 2013
By: mackene
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The International Congress and Convention Association represents the main specialists in organising, transporting and accommodating international meetings and events, comprising almost 1,000 member companies and organisations in over 90 countries worldwide. ICCA is the only international meetings association specialised in the international association meetings market, and has been tracking international association meetings for 50 years. ICCA is celebrating its 50th anniversary in 2013 and has launched a report which looks at convention trends over this period.
Social media marketing for global destinations in the meetings and conventions industry
Posted on: 20 September 2013
By: mackene
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Marketing Challenges International has released a white paper that outlines the social media marketing landscape for global destinations in the meetings and conventions industry. Digital and social media are now complementing and, in some cases, replacing traditional marketing strategies due to cost-effectiveness, expansive reach, and the ability to target specific audiences based on preference.
Social Media and Events Report 2013
Posted on: 20 September 2013
By: mackene
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Amiando, Europe‘s leading tool for online event registration and ticketing, once again this year took on the challenge of determining how event organizers use social media as marketing instruments, identifying the latest trends and investigating what problems have emerged. A comparison with the results from last year‘s reports is especially interesting, as it highlights several key shifts. This report provides numerous useful tips on how social media can be applied even more effectively to marketing events.
Euro Fairs Statistics 2012
Posted on: 12 September 2013
By: mackene
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Certified statistics of 2 494 trade fairs and exhibitions held in 2012 in 23 European countries.
International Standard for Event Sustainability Management Systems, ISO 20121
Posted on: 6 September 2013
By: mackene
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To mark the first anniversary of the launch of ISO 20121, the international standard for event sustainability, Positive Impact, has gathered together some of its best resources on the subject. Over the coming months it will be running a series of webinars that link to different areas of event sustainability and ISO 20121. As a management system standard ISO 20121 is essentially a way of formalising ways of working around sustainability. It can be used by anyone involved with events – from the largest global events to small festivals – including venues, suppliers and organisers. Rather than taking a checklist approach, ISO 20121 helps identify the most relevant areas of focus for events. The standard emphasises continual improvement so there’s no need to tackle everything at once.
An interactive ITS handbook for planning large events
Posted on: 13 August 2013
By: mackene
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The handbook facilitates the selection and implementation of intelligent transport systems (ITS) solutions to support mobility strategies of large events. It includes a section describing large events, a section on ITS applications, including proven tools and recently deployed demonstrations, and an interactive decision support system, guiding you to a prioritized set of tools for your event. References to ITS suppliers are also included. The Handbook is the result of STADIUM, a broader project co-financed by the European Commission (DG Research and Innovation) designed to promote the optimisation of transport systems, both public and private, around large events using ITS technology while taking all potential users and concerned people into consideration.
Amsterdam as a congress destination: key figures for 2013
Posted on: 15 July 2013
By: mackene
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A presentation by Olivier Ponti, Manager Research Amsterdam Marketing.
The economic impact of the UK meeting and event industry
Posted on: 10 July 2013
By: mackene
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This economic impact study presents a milestone in the history of the UK meeting industry, calculating for the first time the sector’s value to the UK economy. The study was commissioned by the MPI Foundation and was supported by industry investors. The research was undertaken by the International Centre for Research in Events, Tourism and Hospitality at Leeds Metropolitan University. The study estimates 2011 meetings activity and profile (meeting volume, venue volume, types, number of attendees and expenditure) in the UK and model the contribution that meetings activity made to the national economy in 2011 (such as direct, indirect and induced GDP contribution, employment, tax revenue and industry output).
Global Exhibition Barometer
Posted on: 10 July 2013
By: mackene
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Since 2009, UFI has regularly assessed the impact of the economic downturn by developing a “Crisis Barometer” based on the perceptions of UFI members in 84 countries and including, for the USA, an identical survey conducted by SISO (Society of Independent Show Organizers). The scope of the survey has since been broadened to include members of AFIDA (Asociacion International de Ferias de America) in Central and South America and of EXSA (Exhibition and Events Association of Southern Africa). Results of this survey were initially published in February, May & August 2009. This report has evolved as the “Global Exhibition Barometer”, with two surveys per year. The current document presents the results of the 11th survey conducted in June 2013. Where possible it identifies trends drawing on the results of the previous surveys.
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