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Digital planning: Ideas to make it happen
Posted on: 22 May 2014
By: mackene
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Filed under: News
A paper in the RIBA Think Piece series.
China digital landscape 2014
Posted on: 7 May 2014
By: mackene
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Filed under: News
This report offers a thorough, in-depth review of all the key stats for the Social, Digital and Mobile landscape in China in 2014. It contains 95 slides covering platform preferences, behavioural usage and economic indicators, the deck presents stand-out infographics that are ready to copy-paste direct into your own presentations and blogs.
Beyond connectivity: The impacts of social media in urban development in Puerto Ayora, Ecuador
Posted on: 29 April 2014
By: mackene
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This paper explores the effects of social media at a local level, in terms of the interaction between the people and their transforming cities, and between citizens and planning authorities. In attempting to unpack these interactions, this paper analyses how social media, as a tool for collective organisation, sharing and producing information, affects the power relationships around the building of cities. In the final chapter, the example of Puerto Ayora, the Galapagos Islands, the paper analyses some situations where the use of social media has supported social initiatives in achieving their goals. This study suggests that a timely analysis of what is happening, in the digital, as distinct from the physical, spaces where people discuss the city is needed to broaden urban theories and ensure more holistic analysis of what is actually happening.
Digital Tourism Think Tank
Posted on: 24 April 2014
By: mackene
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The Digital Tourism Think Tank is the name given to this initiative, which aims at providing thought leadership to the tourism industry in digital marketing best practice. It offers a knowledge resource for the tourism industry, catered for the needs of Destination Marketing Organisations (DMOs) in particular. The web platform aims to provide a gateway to knowledge and learning, becoming the ‘go-to’ resource for Destination and e-Marketing Managers throughout the industry. It provides users with a range of services, including in-depth industry innovation and campaign analysis, an online repository for capacity building, a live knowledge stream and a line-up of webinars and workshops.
Social media 101 for event professionals
Posted on: 8 April 2014
By: mackene
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Details of a webinar on the use of social media by event professionals is available online.
The digilution of travel. London, 18 March 2014
Posted on: 3 April 2014
By: mackene
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Filed under: Events presentations
This event, organized by the Travel Technology Initiative, considered how to capitalise on the digital travel revolution, now and into the future. Presentations are available online.
Event App Bible
Posted on: 25 March 2014
By: mackene
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The Event App Bible, the popular e-book about understanding event mobile apps, is out with a new version. Download your copy now, for free and with no email submission required.
Six power-user methods to promote your event with Twitter
Posted on: 19 March 2014
By: mackene
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Twitter can be powerful at generating event sign ups or enquiries. The author of this blog highlights some ingenious ways to give your Twitter efforts a little boost.
PAS 181 Smart city framework
Posted on: 26 February 2014
By: mackene
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This Publicly Available Specification (PAS) establishes a good practice framework for city leaders to develop, agree and deliver smart city strategies that can help transform their city’s ability to meet its future challenges and deliver its future aspirations. The smart city framework (SCF) distils current good practices into a set of consistent and repeatable patterns that city leaders can use to help develop and deliver their own smart city strategies. The PAS does not intend to describe a one-size-fits-all model for the future of UK cities. Instead it focuses on the enabling processes by which the innovative use of technology and data, together with organizational change, can help deliver the diverse visions for future UK cities in more efficient, effective and sustainable ways.
Eight e-mail marketing tips for the events industry
Posted on: 13 February 2014
By: mackene
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Despite being one of the most effective and reliable marketing channels for the promotion of events; email marketing is often neglected.
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