Branding and marketing
The references below are arranged alphabetically by publisher.
This page was updated on 2 September 2014.
Click on the Tourism and Branding headings in the Popular topics box on the right of the page for other references.
Erasmus Research Institute of Management
City marketing: towards an integrated approach
2008
Eurocities
A shared vision on city branding in Europe
2010
Higher Education Academy, Hospitality, Leisure, Sport and Tourism Network
The impact of events: Resource guide
May 2007
Saffron Brand Consultants
The Saffron European City Brand Barometer: Revealing which cities get the brands they deserve
2008
University of Liverpool
Creating an impact: Liverpool’s experience as European Capital of Culture
2010
University of Liverpool
Measuring the impacts of large scale cultural events: A literature review
May 2009
Urban Land Institute
City branding and urban investment
July 2011
Visit Wales
2007?
What’s new
What’s new and Events presentations archive
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