Can you please tell me a little bit about yourself? (Briefly about what you are studying ) My name is Aurelia Brun, I am a 23 year old second year student, currently studying International Business at Westminster Business School –…
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Digital innovation is changing the way people may make and receive payments. In this article, Westminster Business School student Kristen McGinn discusses how Square has allowed innovation in businesses. Square, Inc. is a mobile point of sale (POS) system, created…
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Can you please tell me a little bit about yourself? (briefly about what you are studying etc) My name is Shivum Kara, I am a 22 year old final year student, studying Business Management with Accounting at Westminster Business School….
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Apple is the company which has brought digital innovation, which has truly inspired me. Technology has advanced so quickly over the past few years that societies have had to adjust their whole lives around it. The Apple iPhone has…
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Google’s first official slogan “Don’t be evil!” revealed much of the intention the founders Larry Page and Sergey Brin had when creating the search engine Google. It worked differently than any other application. Page and Brin wanted a service that…
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Paras Fatnani studied the MA Marketing Communications programme at Westminster Business School, graduated in 2009 and is now using his knowledge to help make a difference in the world. He is an ambassador for India at One Young World, often…
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In the current economic climate, digital business innovation is the key for success. In this article, Westminster Business School student Kevin Dean Kowalczyk explains how the gaming platform Steam uses digital solutions to foster successful business innovation. The Steam platform…
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MSc Marketing Management students on the Managing the Digital Enterprise module attended the Digital Marketing Show 2013 event taking place in Excel Exhibition Centre, London. The visit was organised by the module leader, Senior Lecturer Panos Hahamis and the students…
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Could you please describe yourself in a few sentences? I am a principal lecturer in finance at the Westminster Business School. This is my 14th year as an academic and I joined University of Westminster in 2006. I completed my…
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Social media is changing the world… We have been hearing words like these quite often in school, marketing seminars, conferences and exhibitions. And of course everyone can feel the influence of social media in our everyday lives. If you think…
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