My last blog, in May, had a tone of ‘cautious optimism’ as we awaited further Government decisions regarding the pandemic. Now that restrictions are being eased we are, at last, re-opening our campuses. It has been a long, tough 18…
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One of the first questions we always ask students at the start of the ‘Sports Marketing’ module is ‘What defines a sport?’. Most of the replies recognize that ‘sport’ should involve some kind of competition, physical activity, skill and as…
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Over the past few weeks, many have been daring to dream that life in the UK could soon become a lot more positive. Vaccinations are keeping Covid infections down and the re-opening of retailing on 12 April does not appear,…
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