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Hosting mega events: Londoners’ support of the 2012 Olympics

Posted on: 20 November 2014
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Filed under: News

Mega-event successes depend considerably on the host community’s support, even if their planning and development allows little input from local residents. This article in the Journal of Hospitality and Tourism Management (Vol.21 December 2014) examines the use of a structural model to access key factors of residents’ perceptions for the 2012 London Olympics. The findings reveal that community support is influenced by perceptions of positive and negative impacts, and of community participation. They also indicate the importance of the Olympics’ perceived positive and negative impacts, whilst the willingness of support is directly and indirectly connected with the community’s participation in decision making.

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