Project 12: Expansion of Student Lead School of Arts Social Media Channel

The impact of the work for the students involved will be an incredible authentic learning experience. However, the work will also benefit the student community at large, and also help market the course to industry professionals and new students.

In semester one of 2021 we run a pilot this scheme, you can see the results here: https://www.instagram.com/music_uow/

The students found this incredible authentic and real world learning experience with many challenges we face together as a collaborative team, academics, technicians and students. Challenges were faced such as how to deal with Covid related cancellations, alongside how a social media platform relates to key stakeholders. With the help of this support, we can grow the channel, the learning experience and the employability of both the students involved and the larger student community. Furthermore, this could act as a pilot scheme for other courses and social media based marketing across the University of Westminster