Project 7: Campaign Development

· Campaign development (ideation, prototyping and final executions)

· Course blog

· Content creation (video, infographics)

· UX Design in relation to the customer/student journey

Students can be recruited from the BA Digital Marketing course but also more widely in the School of Management and Marketing.

Students would need access to Adobe Creative Cloud software. The School of Management and Marketing Digital Marketing Technician would facilitate digital skills training.

This project will greatly enhance students’ digital skills, soft skills and will also provide them with work-based learning experience in relation to a live brief. The client will benefit receive a number of concepts for evaluation, one of which to be prototyped, developed and tested. This project may follow on from the Developing Marketing Insights project. The reach, interaction and engagement with content can be tracked using analytics which will provide students with experience of monitoring and evaluation, helping them to optimise content to the channel.

This project will have a beneficial effect on the wider student experience in a similar way to participating in an internship or other work-based activity which is shown to have the greatest impact of their employability.