Project 8: Market Analysis

· Analysis of competitor courses (websites, social media platforms, advertising and other marketing communications)

Students can be recruited from the BA Digital Marketing course but also more widely in the School of Management and Marketing.

Students would need access to the Microsoft Office Suite.

This project will greatly enhance students’ digital skills, soft skills and will also provide them with work-based learning experience in relation to a live brief. The client will benefit from the creation of a detailed market analysis of competitors’ digital marketing communications across a range of channels.

This project will have a beneficial effect on the wider student experience in a similar way to participating in an internship or other work-based activity which is shown to have the greatest impact of their employability.