Project 9: Knowledge Exchange

· Develop workshops for digital skills

· Set up Digital Agency to offer services to SMEs

Students can be recruited from the BA Digital Marketing course but also more widely in the School of Management and Marketing.

Students would need access to Adobe Creative Cloud software. The School of Management and Marketing Digital Marketing Technician would facilitate digital skills training.

This project will greatly enhance students’ digital skills, soft skills and will also provide them with work-based learning experience in relation and provide access to a wide range of paid and non-paid briefs. The client will benefit from a flexible and inter-disciplinary ‘agency’ of students working in a freelance capacity, sometimes in groups, on a project-by-project basis.

This project will have a beneficial effect on the wider student experience in a similar way to participating in an internship or other work-based activity which is shown to have the greatest impact of their employability.