Can you please tell a bit about yourself: What are you studying? My name is Diana Dumitrascu and I will soon be graduating, finishing my BA Business Management – Finance and financial services. I grew up in Romania and about…
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Let’s take a poll. How many of you have a smart phone? (Has that become a rhetorical question…?) How many of you download mobile applications? How many of you peruse retail stores but shop online? How do you think this…
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The digitalisation of goods is increasing rapidly as technology advances. This post explains the importance of business model innovation to success in a digital industry using the example of the Apple App Store; how, in itself, is an example of…
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Dropbox is what we can call a successful innovation as they achieved to fill a gap in the market. Since the company started in 2007 more than 200 million people have adopted it. By making ways of sharing/saving easier and…
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The MSc Business Innovation for the Digital Economy aims to prepare business students for having better jobs in very competitive markets. This is a unique course to help students to develop their knowledge and skills for working with digital business…
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Can you tell us about your new book, Agenda setting and political campaigning in referendums ? My book is based on my PhD study where I investigated the key interplayers’, namely news media, political campaigners, influence on agenda-setting and public opinion…
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What is your area of academic interest and which courses were you involved in? My academic interest is in Economics and I teach courses in Business Context and Microeconomic Theory and Applications. Business context is based on problem based learning…
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Can you please tell me a little bit about yourself? (Briefly about what you are studying its) My name is Maryana Semenyuk and I am in my final year of Business Management – Marketing BA degree at Westminster Business School….
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Netflix is currently the world’s largest online television network, which in despite of only been running for 16 years, operates in 40 countries worldwide, and has over 40 million members (Netflix, n.d). Netflix is an example of a company that…
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Could you please describe yourself in a few sentences? I was born in Germany but moved to the Netherlands at an early age and grew up in The Hague. There I visited the British School in the Netherlands and subsequently…
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