Voice of London

This evening the Liberty London hosted the prestigious hairstylist Sam McKnight who previously worked for Princess Diana for a glamorous styling session.

McKnight and his professional team did an extensive demonstration of how to use and get the best of Hair by Sam McKnight line. Sadly, the high-fashion hairstylist was there for only one hour with his team carrying the work for another two more hours.

A lot of people showed up ready to have a hair makeover and learn some of his life-changing hair hacks and tips. The luckiest ones left with the hairstylist’s autograph on their brand-new Sam McKnight product.

McKnight teamed up with Liberty London following the debut of his styling line early this year. The line includes three dry hairsprays for styling and a dry shampoo for volume. It has been designed for people who aim for an effortless look, as the hairdresser says himself:

“It’s addressing to people who like style their hair, who like sort of fashion hair, who like a little messy hair.”

The products bear delicate fragrances which were inspired by the hairstylist’s own garden and put together by Lyn Harris, founder of Miller Harris.

“There’s a lot of wood, the smell of the garden in the rain, some herbs in there…” describes McKnight.

Over his four-decade career, McKnight had collaborations with major brands such as Chanel, Balmain or Tom Ford (to name a few). He took care of the hair of every celebrity that you can imagine. Magazines like Vogue, Harper’s Bazaar or i-D magazine are no strangers to his talent either.

Products from Sam McKnight line are available at Liberty London and Net-a-Porter.

Words: Madalina Corjuc | Subbing: Omar Balde