Over 40 local and international researches, including esteemed marketing pioneers, recently convened virtually for the 4th International Conference on Marketing Management (ICMM – 2023). This notable event, guided by the theme ‘Reinventing Marketing for a Sustainable and Resilient Future,’ unfolded as a collaborative success between the Sri Lanka Institute of Marketing (SLIM), Emerald Publishing, Lovely Professional University and Westminster University.
The Sri Lanka Institute of Marketing’s Tradition Continues
Marking its fourth consecutive year, SLIM continued its tradition of hosting the annual conference, creating a global platform for blending academic perspectives into a research-oriented culture. The objective was clear: fostering idea-sharing and collaboration among a diverse spectrum of stakeholders in the marketing domain, including researchers, academics, practitioners, industrialists, and policymakers.
Distinguished Speakers and Insights
The virtual stage was hosted by academics such as Professor David Aaker, a leading expert in Modern Branding, Professor Amila Jayarathne, and Ms. Sangeeta Menon, renowned experts in the research field. Professor Jayantha N. Dewasiri, Vice President of SLIM, expressed his insights and perspectives on the collaborative effort involved in co-hosting the conference, “It is indeed a tremendous privilege and honour for SLIM to co-host this conference in collaboration with the University of Westminster. The involvement and support from scholars at University of Westminster have been nothing short of remarkable.”
Addressing the conference, Dr Vilasini De Silva, Conference Chair, stated that “the impact or the impression that can be created by a research conference to the respective institution, community, society or the entire world is immeasurable or untold. ICMM, conceptualised and operationalised by the sole professional marketing body, can be recognised as one of the conferences which creates a very solid platform to connect international academia and unveil immense opportunities and insights for the marketing world.”
Westminster Business School’s Role
Academics from Westminster Business School’s School of Management and Marketing were instrumental in the conference’s success. From rigorous paper reviews to co-chairing various conference tracks, the contributions of individuals including Dr Richard Berry, Dr Donna Mai, Dr Roshan Panditharathna, Dr Yang Liu, Dr Kate Ingsa, Dr Arthur Egwuonwu, Dr Bernadetta Siara, Dr Yasmin Kulasi, Dr Wei Hutchison and Dr Enis Elezi significantly elevated the event and had a profound impact. Their involvement not only showcased their professional dedication but also underlined the school’s commitment to fostering academic excellence and collaboration in their field.
Sharing her view Dr Donna Mai, Assistant Head of School (School of Management and Marketing) said, “I’m really proud of my colleagues who played a crucial role in the conference’s success. Their multifaceted involvement, from rigorous paper reviews to co-chairing conference tracks, showcased not only their professional dedication but also the school’s commitment to fostering academic excellence and collaboration in the field of marketing. Overall, the 4th ICMM 2023 stands as a testament to the power of collaboration and the pursuit of knowledge in shaping a sustainable and resilient future for the field of marketing”.
Conference co-hosting chair, Dr Roshan Panditharathna speaks about the conference collaboration “This conference represented a remarkable gathering of scholars from various regions of the world, fostering an environment of intellectual collaboration among leading academic institutions from their respective countries. It served as a unique platform for exchanging ideas and knowledge, bridging geographical and cultural divides. The event highlighted the importance of global academic cooperation, drawing in experts who shared insights and research findings, thus contributing to a richer, more diverse academic discourse.
Celebrating Excellence in Academic Research
The conference ended in a resounding success, marked by the Best Research Paper Award, a testament to the dedication and innovation embedded in scholarly contributions. This prestigious recognition served a twofold purpose: firstly, as a powerful incentive for scholars, inspiring them to persist in their pursuit of research excellence and secondly, as a gesture of acknowledgement, celebrating the significant effort, commitment and innovation embedded in their scholarly contributions.
In conclusion, the 4th ICMM 2023 showcased the synergy between East and West and demonstrated the transformative power of collaborative efforts in advancing the frontiers of marketing research. The partnership between SLIM and Westminster Business School has undoubtedly set a precedent for future endeavours, promising a sustainable and resilient future for the field of marketing management in education.
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