Over 40 local and international researches, including esteemed marketing pioneers, recently convened virtually for the 4th International Conference on Marketing Management (ICMM – 2023). This notable event, guided by the theme ‘Reinventing Marketing for a Sustainable and Resilient Future,’ unfolded as a collaborative success between the Sri Lanka Institute of Marketing (SLIM), Emerald Publishing, Lovely Professional University and Westminster University.
Sharing her view Dr Donna Mai, Assistant Head of School (School of Management and Marketing) said, “I’m really proud of my colleagues who played a crucial role in the conference’s success. Their multifaceted involvement, from rigorous paper reviews to co-chairing conference tracks, showcased not only their professional dedication but also the school’s commitment to fostering academic excellence and collaboration in the field of marketing. Overall, the 4th ICMM 2023 stands as a testament to the power of collaboration and the pursuit of knowledge in shaping a sustainable and resilient future for the field of marketing”.
Conference co-hosting chair, Dr Roshan Panditharathna speaks about the conference collaboration “This conference represented a remarkable gathering of scholars from various regions of the world, fostering an environment of intellectual collaboration among leading academic institutions from their respective countries. It served as a unique platform for exchanging ideas and knowledge, bridging geographical and cultural divides. The event highlighted the importance of global academic cooperation, drawing in experts who shared insights and research findings, thus contributing to a richer, more diverse academic discourse.
Latest posts by Josh Lawson (see all)
- East Meets West: Westminster Business School’s Partnership with SLIM Sparks Success at ICMM 2023 - January 19, 2024
- 2023 Wrapped: Westminster Business School Achievements - December 19, 2023
- Bringing theory into practice: work-based learning initiatives at Westminster Business School a huge success! - December 6, 2023